Different Branding Methods
All our pricing on our internet site includes branding on the item. So
whether it be engraved corpoate gifts, printed pens or embroided shirts
the prices shown includes emblazoning of your logo. This section
define what each branding method involves and also how the finish
article will look.
Pad Printing
Is
the most common branding and can be seen anywhere some examples include
the keyboard right in front of you. Pad printing is generally applied
to flat consistent surfaces. Some metal surfaces can also be pad
printed however certain metal surfaces may only be engraved as the
print may rub off over time.
Part of the reason why pad printing is so popular in branding for
promotional items is that it is low in cost and clients have an option
to print in virtually any shade of colour on the PMS chart as well as having the option for multiple colour printing.
In most instances Pad Printing will incur a set-up cost between $60 -
$85. The charge includes a technician creating a hard polymer or steel
plate. This plate is where the image or logo to be printed is
created. This is a once off creation for each image. Once the plate
is created a pad (hence the name pad printing) is then pressed against
the plate which will be dipped in ink. The pad is then pressed against
the item and the ink is then allowed to set which may take a day or
two.
Examples of items which are suitable for pad printing: USB Flashdrives , Computer Mouse.
(below is an image of a typical pad printing machine and an example of a pad print)
Laser Engraving
Examples
of laser engraving can be seen in metal USB Memory Sticks, other promotional items such as metal promotional pens and other surfaces where there is a
smooth flat metal surface. Laser Engraving offers superior print
durability to Pad Printing (above). The main reason is that the client
image is physically indented into the metal as opposed to Pad Printing
where ink sits on top of the item. Laser Engraving is not recomended
for most plastic surfaces on promotional merchandise as the result is
unpredictable and generally undesirable. However on certain plastics
laser engraving can be put to good effect.
Laser engraving is generally done via a complex computer system and
executed via a laser engraving machine which traces your logo image
onto a surface with a laser beam. The process is incredibly accurate
and the high energy literally vapourizes a surface to create your
image.
A set-up cost
of $85 applies in most instances for this process. The cost covers the
required trial and error process, cost of labour as well as setting up
the machinery for this process. This process is generally more
expensive than Pad Printing
Other advantages of laser printing include shorter lead times due to
the fact that it does not require ink to drylike Pad Printing

Digital Printing / Bubble Jet Printing
Digital Printing is the reproduction of digital images on a phsyical surface. The results from using digital printing can be spectacular. Promotional items suitable for using digital printing include Computer Mouse Mats, paper products, .
Epoxy Print
Eproxy is digital printing on a paper surface and thenan epoxy or resin finish is applied over the print to give it the increased life span. It gives a hard clear convex coating over the print surface.
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